Jay Thomas
A UX strategist with a decade of experience in building and leading UX research and design teams. He specializes in implementing Jobs to be Done (JTBD) methodologies and designing both complex B2B admin panels and high-traffic consumer-facing features used by millions.
Previously, he led UX development at DomClick, where he scaled the UX research team and built a company-wide design system. He is a guest lecturer at HSE and Bang Bang Education and has studied JTBD at Harvard Business School.
Jay has worked with ONY, QIWI, Sber, CIAN, Megafon, Shell, MTS, Adidas, and other industry leaders, helping them create data-driven, user-centered experiences that drive engagement and business growth.
Think Like the User
A UX and UI design framework for digital products, based on JTBD theory and designed for creating design-driven innovations. Authored by Jay Thomas.
Jay's Courses
Think Like the User
Jay Thomas’ signature course on designing innovative digital product features using JTBD and Desired Outcomes. It will help you solve product challenges more effectively, avoid burnout, and structure your workflow—eliminating chaos and uncertainty.
Dates to be announced...
Usability Testing
Course
An online course by Jay Thomas on conducting quantitative usability testing for interfaces. Learn to solve design challenges more effectively, prevent burnout, and structure your workflow—eliminating chaos and uncertainty.
Dates to be announced...
Posts
Notes on creating great UX
